The Setup | The Design | The Content
Topic
How to structure your landing page testing, which KPIs you should consider, and what the mobile first environment means for your navigation.
Topic
How to design to drive conversions, how you make your landing page fit with your target audience, what effect white space may have, and take a look at many examples.
Topic
What information a landing page needs to provide at a certain step in the funnel, what messaging really inspires your customers, and how to consider different cultures.
