eCommerce Advertising:Drive Campaign Results

How is the industry evolving?

eCommerce sales have grown by nearly 60% since 2020,* and remain a popular option for consumers. Beyond the pandemic, another main reason for its growth has been mobile shopping, which accounts for 70% of all global eCommerce revenue today. Digital shopping represents an immense opportunity for brands across regions and industries – so long as they prioritize behavioral shifts and patterns. Shoppers today increasingly demand faster checkouts, free shipping options, and more information about the values brands align with, before considering them in their purchase decision. eCommerce brands that are able to deliver the most meaningful interactions and experiences will be able to ensure that each dollar spent on advertising is optimized for maximum return on investment.

How has spending on advertising changed over time?

The shift toward digital shopping shows no signs of slowing down, with eCommerce projected to account for 21% of all global retail sales in 2023.* At the same time, advertising on the open web has become a key driver for brands to reach new audiences, gain consideration, and drive sales. In fact, open web advertisements are perceived by consumers to be the most impactful compared to walled garden platforms.**

Meanwhile, the open web continues to evolve and offer a variety of dynamic formats, including native and high impact placements. With projected growth of 12.5% in native advertising spend alone this year,* brands in the eCommerce space have a great opportunity to bring engaging experiences across all digital touchpoints of the buyer journey, and grow their business outcomes via the open web.