Guide

The Value of Native Advertising on the Open Web in Improving Enterprise Content Strategy

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Contents

15 minutes min reading time
  • INTRODUCTION – THE MULTIPLE VALUES OF NATIVE DISTRIBUTION
  • THE RESEARCH
  • LESSONS LEARNED IN FINANCIAL SERVICES – MARKETERS SHOULD PLAY THE LONG GAME
  • LESSONS LEARNED FROM TECHNOLOGY COMPANIES – LEARNING NEW PLAYS
  • CONCLUSION: NATIVE ADVERTISING OFFERS MULTIPLE BENEFITS TO MARKETERS

INTRODUCTION – THE MULTIPLE VALUES OF NATIVE DISTRIBUTION

Today, there is more pressure than ever for marketers to create, optimize, and distribute meaningful content.

However, in order to accomplish that, marketers must acquire better and more accurate behavioral data to gain a fuller picture of what customers will actually find meaningful.

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