Welcome to Captivate The Art and Science of Attention

13:30 - 14:00

Registration, Reception & Networking

14:00 - 14:15

Welcome to the Age of Attention

Dr. Graziella Castro Global Head of Marketing Effectiveness, HSBC

Alexander Erlmeier Chief Revenue Officer, Outbrain

Join our CRO and Dr. Graziella Castro as they venture into the era where attention reigns supreme. This conversation will not only help demystify attention as the buzzword of the hour but delve into its crucial role in today's dynamic landscape. Together, they will dissect what 'attention' genuinely means in our content-saturated world, exploring the challenges and opportunities it presents. As they discuss its broader implications for the future, expect to receive actionable insights and perspectives that will shift the way you think about engagement in the digital age. Prepare for a dialogue that bridges theory with the tangible, providing attendees with the knowledge to navigate this attention-centric epoch.

14:15 - 14:30

The Attention Imperative: Agency Titans on Media's Most Contested Battleground

Vicky Crouch-Marlow Client Planning Partner, the7stars

Andrew Spurrier-Dawes Head of Digital and Precision, EMEA, Wavemaker

James Wrigley Head of Business Intelligence | Global Senior Strategy Director, Zenith

Stefanie Hartstern Global Data & Analytics Director, EssenceMediacom

In a media environment that's constantly changing and rife with distractions, mastering the art of capturing attention is more vital than ever. We invite you to engage with our distinguished panel of agency experts as they explore the intricacies of media effectiveness through the lens of attention. Designed to question existing viewpoints and establish thought-provoking ideas, this dialogue will set the intellectual and thematic groundwork for the panels that follow.

14:30 - 14:55

Beyond Impressions: Redefining Success with Attention Metrics

Craig Hughes SVP, Corporate Development and GM, Video, Outbrain

Alex Khan EVP Global Partnerships, Amplified Intelligence

Tanwa Edu CSO, Lumen

Marc Guldimann CEO, Adelaide

This session will dive deep into the crux of attention metrics with an expert-led panel discussion. What lies beyond mere impressions? Industry stalwarts and attention experts will delve into the nuances, strengths, and potential pitfalls of attention metrics juxtaposed against traditional measurements. Through shared experiences and insights from their illustrious careers, they’ll shed light on the tangible implications of attention metrics in the digital realm. The discussion will be followed by a Q&A session, allowing attendees to probe deeper and better understand the future trajectory of digital media success metrics.

14:55 - 15:10

Measuring Attention: The Gold Standard in Publishing

Stephanie Himoff EVP Publishers, Outbrain

Anthony Crocker Head of Commercial Success, Telegraph

In the intricate tapestry of publishing, the Telegraph doesn't just chase attention – they command it. Dive into a captivating fireside chat that explores the very soul of their attention strategy. Witness firsthand how they meticulously weave fleeting digital encounters into memorable reader bonds. Grasp the mastery behind the Telegraph's approach, where attention isn't merely about catching the eye but resonating deeply, touching both the heart and intellect. For any publisher striving to decode the success mantra in a digital era, this is your blueprint.

15:10 - 15:25

Rats, Religion and Radical Authenticity

Peter Grant Head of Marketing Effectiveness, Boots

There’s a problem that we as individuals share with the profession we work in. It’s a problem that we all know about and that we’re seemingly powerless to do anything about. We see it playing out with our kids, in the office, in cafes and bars. It’s the problem of attention and focus. We’re all attending to more things and focussing less time on any one thing than ever before. It’s not an exaggeration to call it a crisis.

15:35 - 16:00

Attention Magnets: Reinventing Creativity for a Distracted World

Arjoon Bose Head of Creative & Growth, General Mills

Orlando Wood Chief Innovation Officer, System 1

Deirdre Tippen Head of Performance Marketing & Planning, Three UK

Dom Boyd Managing Director, UK Insights & Marketing Effectiveness Practice, Kantar

In today's kaleidoscopic digital universe, it's not enough for content to just catch the eye – it must captivate the mind. This immersive panel will dig into the magic of crafting 'attention magnets': those rare gems of campaigns that seize and sustain viewer interest. Navigate the landscape of standout campaigns, grasp the intricate dance between attention and creativity, and chart the horizon with evolving trends and tech molding our creative future. This is your compass for designing content that doesn't just get a glance, but garners a gaze. Dive in, and master the alchemy of attention and creativity.

16:00 - 17:00

Cocktail Reception

Enjoy some cocktails and canapés while networking with industry leaders.