Outbrain and Teads agree to combine in a transformative deal for advertising
Outbrain's native outstream video increases audience engagement while boosting RPMs and revenue.
Video Done Right: Personalised. Non-intrusive. Truly native.
Highly-Engaging Formats
Tell compelling stories, create engagement and attentionBetter User Experience
Sound-detection of competing videos on page preventPremium Inventory
Quality videos powered by premium exchanges, at scale
Better user experience & higher revenues
- 6-120 secondsa variety of video lengths available
- +40%average RPM increase
- 50%average completion rate
Leading News Publisher Sees 56% RPM Lift
One of the largest leading publishers in the Outbrain network was looking for new opportunities to increase revenue. They already feature pre-roll and outstream videos on their sites, and were unsure if another video product would significantly impact revenue. The publisher immediately saw additional revenue and RPM lifts with Outbrain, up to 56%, with these new video placements, without negatively impacting existing video performance.
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