Cookies
COOKIE TABLE
This Cookie Table provides you with information about the cookies and other similar technologies Outbrain and/or its partners may use, their purpose and the retention period associated with such cookie. Where a third party partner drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.
We may place cookies or similar files such as pixel tags and web beacons on the devices you use to engage with Outbrain for security purposes, to facilitate site navigation and to personalize your experience when you engage with Outbrain as a Site Vistior, a User or a Business Partner. Cookies allow us to collect technical and navigational information, such as browser type, time spent by you engaging with Outbrain and pages visited. Please read our Privacy Policy to further understand how we use data collected by these cookies and see below for a description of the different categories:
Site Visitor: you are a Site Visitor when you visit and interact with any of our websites, namely Outbrain.com (or any derivation, such as Outbrain.co.uk; Outbrain.fr; Outbrain.de etc.).
Business Partners: you are a Business Partner when you register (or email with Outbrain) on behalf of the company you work for to use the Outbrain Amplify or Outbrain Engage services.
If you are a site visitor or business partner you may review your cookies settings and see details of all cookies at any time by clicking this button:
User: you are a User when you visit a website or application of one of Outbrain’s partners (website or application publisher) where the Outbrain widget is implemented. For example, if you visit https://news.sky.com/uk or www.cnn.com, the Outbrain widget is implemented on those websites. You know you are engaging with our widget when it is labelled with a text referencing Outbrain (e.g., “Smartfeed” or “Recommended by Outbrain”, with the Outbrain logo near recommendations and advertisements). If you click on the hyperlinked reference to Outbrain you will see a detailed information notice that enables you to navigate to Outbrain’s Interest Profile, which provides information on the interest categories we think you might be interested in, which websites you have visited where Outbrain technology is installed and which device and browser is used, and the ability to opt out (or Do Not Sell) or withdraw your consent from interest based advertisements.
For even more information about cookies, we recommend visiting this website.
Users
Strictly Necessary Cookies These cookies are necessary for the effective functioning of our services, such as tracking fraudulent activity and behaviour. Accordingly, they cannot be switched off in our systems, unless our publisher partner is using a cookieless solution. |
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Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
Akamai akacd_# | Allows to assign a certain number of users to a specific version of the website | 5 years | https://www.akamai.com/legal/compliance/privacy-trust-center |
CHEQ AI TECHNOLOGIES | Fraud prevention | 1 year | https://cheq.ai/privacy-policy/ |
DoubleVerify Inc. | Advertising verification | Session | https://doubleverify.com/privacy-notice/solutions-privacy-notice |
Integral Ad Science, Inc. | Advertising verification | Session | https://integralads.com/ias-privacy-data-management/policies/ |
Oracle Data Cloud – Moat | Advertising verification | Session | https://www.oracle.com/legal/privacy/services-privacy-policy.html |
Outbrain opout | Holds information about optout from Outbrain personalized advertising | 5 years | https://www.outbrain.com/privacy/ |
Zemanta zoptout | Holds information about optout from Outbrain personalized advertising | 5 years | https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/ |
Functional Cookies These cookies allow us to deliver content more effectively and improve the user experience on publishers’ websites, such as frequency capping. They are not used for personalized advertising. If they are blocked, it may alter the browsing experience and break some functionalities on some websites. |
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Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
Aniview Ltd | Used for technically playing video content | 90 Days | https://www.aniview.com/privacy-policy/ |
Outbrain ref-{} | Stores the referring document information to identify the source of traffic to improve contextual recommendations | 1 minute | https://www.outbrain.com/privacy/ |
video intelligence AG | Used for technically playing video content | 90 Days | https://www.vi.ai/legal/privacy-policy/ |
Vidazoo Ltd | Used for technically playing video content | 1 month | https://vidazoo.gitbook.io/vidazoo-legal/privacy-policy |
Personalized Advertising Cookies These cookies are for personalized advertising purposes, to serve recommendations that may be interesting to Users, for conversion attribution and retargeting purposes. These cookies are set only if User gave a clear consent signal in countries where GDPR applies, or has not opted out under applicable privacy laws or relevant industry frameworks. |
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Name of the Controller/Cookie | Purpose | Link to Privacy Notice | |
Outbrain auid | Holds the advertising ID of the User on mobile devices. Used for tracking user actions, such as pages visited and clicks on recommendations, and personalized advertising | 90 days | https://www.outbrain.com/privacy/ |
Outbrain obuid | Holds the Outbrain UUID. Used for tracking user actions, such as pages visited, clicks on recommendations, and personalized advertising | 90 days | https://www.outbrain.com/privacy/ |
Outbrain dicbo_id | Used for conversion attribution when a browser does not allow third party cookies | 7 days | https://www.outbrain.com/privacy/ |
Zemanta sync | Holds the timestamp when a cookie sync was last perfomed | 7 days | https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/ |
Zemanta zpb | Used for conversion attribution when a browser does not allow third party cookies | 1 day | https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/ |
Zemanta zpbid | Used to retrieve a click id in case of missing zpb cookie | 1 day | https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/ |
Zemanta zuid | Holds the Zemanta UUID. Used for tracking user actions, such as pages visited, clicks on recommendations, and personalized advertising | 1 year | https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/ |
Third Party Advertising Cookies
We use third party advertising partners to synchronise advertising IDs, to improve the list of a User’s interests and show more relevant recommendations. These cookies are set depending on the User’s preferences with the applicable partners. For the retention periods of these cookies please refer to their privacy policies. |
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Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
5×5 US, LLC | Cookie syncing | Please see privacy policy | |
Virtual Minds GmbH (Active Agent and Adition ) | Cookie syncing | Please see privacy policy | |
illumin Inc. (former AcuityAds Inc.) | Cookie syncing | Please see privacy policy | |
Adjust GmbH | Attribution & Analytics | Please see privacy policy | |
Adjust Digital A/S | Cookie | Please see privacy policy | |
ADman Interactive S.L.U. | Cookie syncing | Please see privacy policy | |
Adobe Advertising Cloud | Cookie syncing | Please see privacy policy | |
NextRoll, Inc. (Adroll) | Cookie syncing | Please see privacy policy | |
AdTheorent Holding Company, Inc. | Cookie syncing | Please see privacy policy | |
AdVlion Technology (HK) Limited | Cookie syncing | Please see privacy policy | |
Adyoulike SA | Cookie syncing | Please see privacy policy | |
Amazon Advertising | Cookie syncing | Please see privacy policy | |
AppNexus | Cookie syncing | Please see privacy policy | |
AppsFlyer Ltd. | Attribution & Analytics | Please see privacy policy | |
Baidu, Inc. | Cookie syncing | Please see privacy policy | |
Basis Global Technologies, Inc. | Cookie syncing | Please see privacy policy | |
BidSwitch GmbH | Cookie syncing | Please see privacy policy | |
Bigo Technology Pte. Ltd. | Cookie syncing | Please see privacy policy |
https://www.adsbigo.com/privacy.html
https://www.bigossp.com/agreement/privacyPolicy
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Bombora, Inc. | Cookie syncing | Please see privacy policy | |
Commerce Media Tech sp. z o.o. | Cookie syncing | Please see privacy policy | |
Criteo SA | Cookie syncing | Please see privacy policy | |
Dable Inc. | Cookie syncing | Please see privacy policy | |
Dailymotion SA | Cookie syncing | Please see privacy policy | |
Disqus, Inc. | Cookie syncing | Please see privacy policy | |
Equativ (former Smart Adserver) | Cookie syncing | Please see privacy policy | |
Eyeota Pte Ltd | Cookie syncing | Please see privacy policy | |
Geistm Technologies Limited | Cookie syncing | Please see privacy policy | |
GMO NIKKO Inc. | Cookie syncing | Please see privacy policy | |
Google Advertising Products | Cookie syncing | Please see privacy policy | |
GumGum, Inc. | Cookie syncing | Please see privacy policy | |
ID5 Technology Ltd | Cookie syncing | Please see privacy policy | |
Azerion Technology B.V. (Improve Digital) | Cookie syncing | Please see privacy policy | |
Index Exchange, Inc. | Cookie syncing | Please see privacy policy | |
Infolinks Media, LLC | Cookie syncing | Please see privacy policy | |
InMobi Pte. Ltd | Cookie syncing | Please see privacy policy | |
Intent IQ, LLC | Cookie syncing | Please see privacy policy | |
Intimate Merger, Inc. | Cookie syncing | Please see privacy policy | |
IQM Inc.Cookie syncing | Cookie syncing | Please see privacy policy | |
IVIDENCE S.A.S.U. | Cookie syncing | Please see privacy policy | |
Kargo Global Inc. | Cookie syncing | Please see privacy policy | |
Kochava Inc. | Attribution & Analytics | Please see privacy policy | |
LiveIntent Inc. | Cookie syncing | Please see privacy policy | |
LiveRamp Holdings, Inc. | Cookie syncing | Please see privacy policy | |
LoopMe Limited | Cookie syncing | Please see privacy policy | |
Lotame Solutions, inc | Cookie syncing | Please see privacy policy | |
Magnite, Inc. | Cookie syncing | Please see privacy policy | |
Media Force, Ltd. | Cookie syncing | Please see privacy policy | |
Media.net Advertising FZ-LLC | Cookie syncing | Please see privacy policy | |
MGID Inc. | Cookie syncing | Please see privacy policy | |
Microsoft Advertising | Cookie syncing | Please see privacy policy | |
Pro Sportority (Israel) Ltd. (Minute Media) | Cookie syncing | Please see privacy policy | |
Nativo, Inc. | Cookie syncing | Please see privacy policy | |
Neodata Group srl | Cookie syncing | Please see privacy policy | |
Neustar, Inc. (a TransUnion company) | Cookie syncing | Please see privacy policy | |
Nexxen International Ltd. | Cookie syncing | Please see privacy policy | |
Nielsen Holdings Limited | Cookie syncing | Please see privacy policy | |
Ogury Limited | Cookie syncing | Please see privacy policy | |
OpenX | Cookie syncing | Please see privacy policy | |
Opera Software Ireland Limited | Cookie syncing | Please see privacy policy | |
Outbrain DSP (formerly Zemanta) | Cookie syncing | Please see privacy policy | |
popIn Inc. | Cookie syncing | Please see privacy policy | |
Prebid.org, Inc. | Cookie syncing | Please see privacy policy | |
PubMatic, Inc | Cookie syncing | Please see privacy policy | |
PulsePoint, Inc. | Cookie syncing | Please see privacy policy | |
Quantcast | Cookie syncing | Please see privacy policy | |
QuantumCast digital GmbH | Cookie syncing | Please see privacy policy | |
Rakuten Group, Inc. | Cookie syncing | Please see privacy policy | |
Realtime Technologies GmbH (Kayzen) | Cookie syncing | Please see privacy policy | |
RevContent, LLC | Cookie syncing | Please see privacy policy | |
RTB House S.A. | Cookie syncing | Please see privacy policy | |
Salesforce.com, Inc. | Cookie syncing | Please see privacy policy | |
Seedtag Advertising S.L | Cookie syncing | Please see privacy policy | |
Sharethrough, Inc | Cookie syncing | Please see privacy policy | |
Smaato, Inc. | Cookie syncing | Please see privacy policy | |
SMILE WANTED GROUP | Cookie syncing | Please see privacy policy | |
SMN Inc. (Logicad) | Cookie syncing | Please see privacy policy | |
StackAdapt Inc. | Cookie syncing | Please see privacy policy | |
Start.io Inc | Cookie syncing | Please see privacy policy | |
Ströer SSP GmbH (SSP) | Cookie syncing | Please see privacy policy | |
Teads France SAS | Cookie syncing | Please see privacy policy | |
Tehnorati (managed by iMDS, a division of Syn Technologies LLC) | Cookie syncing | Please see privacy policy | |
Temu (Whaleco Technology Limited) | Cookie syncing | Please see privacy policy | |
The Trade Desk | Cookie syncing | Please see privacy policy | |
TripleLift, Inc. | Cookie syncing | Please see privacy policy | |
Venatus Media Limited | Cookie syncing | Please see privacy policy | |
Verve Group Europe GmbH (PubNative) | Cookie syncing | Please see privacy policy | |
SATORISYS PTE. LTD. (Webeye) | Cookie syncing | Please see privacy policy | |
Weborama SAS | Cookie syncing | Please see privacy policy | |
Xandr, Inc. | Cookie syncing | Please see privacy policy | |
Yahoo EMEA Limited | Cookie syncing | Please see privacy policy | |
Yieldmo, Inc. | Cookie syncing | Please see privacy policy | |
AppLovin Corporation | Cookie syncing | Please see privacy policy | |
Bluesea Holdings Hong Kong Limited | Cookie syncing | Please see privacy policy | |
Huawei (Petal Ads) | Cookie syncing | Please see privacy policy | |
Lenovo Group Limited | Cookie syncing | Please see privacy policy | |
LiveNetLife International d.o.o. | Cookie syncing | Please see privacy policy | |
Mintegral entities | Cookie syncing | Please see privacy policy | |
Singular Labs, Inc. | Attribution & Analytics | Please see privacy policy | |
Liftoff Mobile, Inc. (Vungle) | Cookie syncing | Please see privacy policy | |
ironSource Ltd. (Unity) | Cookie syncing | Please see privacy policy | |
Xiaomi Group | Cookie syncing | Please see privacy policy | |
Yeahmobi Inc. | Cookie syncing | Please see privacy policy | |
Samsung Electronics Co., Ltd. | Cookie syncing | Please see privacy policy | |
Branch Metrics, Inc. | Attribution & Analytics | Please see privacy policy |