Cookies Table
This Cookie Table provides you with information about the cookies and other similar technologies Outbrain DSP and/or its partners may use, their purpose and the retention period associated with such cookie. Where a third party partner drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.
We may place cookies or similar files such as pixel tags and web beacons on the devices you use to engage with Outbrain DSP for security purposes, to facilitate site navigation and to personalize your experience when you engage with Outbrain DSP as a Site Visitor, a User or a Business Partner. Cookies allow us to collect technical and navigational information, such as browser type, time spent by you engaging with Outbrain DSP and pages visited. Please read our Privacy Policy to further understand how we use data collected by these cookies and see below for a description of the different categories:
User: you are a User when you visit a website or application where Outbrain DSP technology is implemented. If you click on the Ad Choices logo you will be taken to our Privacy Policy which provides more information about the data we collect and process. You are able to opt out (or Do Not Sell) or withdraw your consent from interest based advertisements on the Outbrain DSP Opt Out page.
Site Visitor: you are a Site Visitor when you visit and interact with our website, namely Outbrain.com. You may review your cookies settings at any time by clicking this button: Cookies Settings
Business Partners: you are a Business Partner when you register (or email with Outbrain (DSP)) on behalf of the company you work for to use the Outbrain (DSP) dashboard or any other of our services.
For even more information about cookies, we recommend visiting this website.
Users
| Strictly Necessary Cookies
These cookies are necessary for the effective functioning of our services, such as tracking fraudulent activity and behaviour. Accordingly, they cannot be switched off in our systems, unless our publisher partner is using a cookieless solution. |
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| Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
| Akamai akacd_# | Allows to assign a certain number of users to a specific version of the website | Session | https://www.akamai.com/legal/compliance/privacy-trust-center |
| CHEQ AI TECHNOLOGIES | Fraud prevention | 1 year | https://cheq.ai/privacy-policy/ |
| DoubleVerify Inc. | Advertising verification | Session | https://doubleverify.com/privacy-notice/solutions-privacy-notice |
| Integral Ad Science, Inc. | Advertising verification | Session | https://integralads.com/ias-privacy-data-management/policies/ |
| Oracle Data Cloud – Moat | Advertising verification | Session | https://www.oracle.com/legal/privacy/services-privacy-policy.html |
| Zemanta zoptout | Holds information about optout from Outbrain (DSP) personalized advertising | 1 year | https://www.zemanta.com/privacy/ |
| Functional Cookies
These cookies allow us to deliver content more effectively and improve the user experience on publishers’ websites, such as frequency capping. They are not used for personalized advertising. If they are blocked, it may alter the browsing experience and break some functionalities on some websites. |
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| Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
| Aniview Ltd | Used for technically playing video content | 90 days | https://www.aniview.com/privacy-policy/ |
| Vidazoo Ltd | Used for technically playing video content | 1 month | https://vidazoo.gitbook.io/vidazoo-legal/privacy-policy |
| video intelligence AG | Used for technically playing video content | 90 days | https://www.vi.ai/legal/privacy-policy/ |
| Personalized Advertising Cookies
These cookies are for personalized advertising purposes, to serve recommendations that may be interesting to Users, for conversion attribution and retargeting purposes. These cookies are set only if User gave a clear consent signal in countries where GDPR applies, or has not opted out under applicable privacy laws or relevant industry frameworks. |
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| Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
| Zemanta sync | Holds the timestamp when a cookie sync was last perfomed | 1 week | https://www.zemanta.com/privacy/ |
| Zemanta zpb | Used for conversion attribution when a browser does not allow third party cookies | 1 day | https://www.zemanta.com/privacy/ |
| Zemanta zpbid | Used to retrieve a click id in case of missing zpb cookie | 1 day | https://www.zemanta.com/privacy/ |
| Zemanta zuid | Holds the Zemanta UUID. Used for tracking user actions, such as pages visited, clicks on recommendations, and personalized advertising | 1 year | https://www.zemanta.com/privacy/ |
| Third Party Advertising Cookies
We use third party advertising partners to synchronise advertising IDs, to improve the list of a User’s interests and show more relevant recommendations. These cookies are set depending on the User’s preferences with the applicable partners. |
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| Name of the Controller/Cookie | Purpose | Expiration | Link to Privacy Notice |
| ADITION (Virtual Minds GmbH) | Cookie syncing | 1 year | https://www.adition.com/en/privacy-platform |
| Adjust Digital A/S | Cookie syncing | Session | https://adjust-digital.com/privacy/ |
| Adobe Advertising Cloud | Cookie syncing | 1 year | https://www.adobe.com/privacy/experience-cloud.html |
| ADYOULIKE SA | Cookie syncing | 1 year | https://www.adyoulike.com/pages/privacy |
| Amazon Advertising | Cookie syncing | 13 months | https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=201909010 |
| Baidu USA | Cookie syncing | 366 days | https://www.mediago.io/policy/ |
| Basis Global Technologies, Inc. | Cookie syncing | 30 days | https://www.basis.net/privacy-policy/ |
| BIDSWITCH GmbH | Cookie syncing | 1 year | https://www.bidswitch.com/privacy-policy/ |
| Bombora Inc. | Cookie syncing | 1 year | https://bombora.com/privacy |
| CentralNic Poland sp. z o.o. | Cookie syncing | 1 year | https://voluum.com/privacy-policy/ |
| Criteo SA | Cookie syncing | 390 days | https://www.criteo.com/privacy/ |
| EMX Digital, Inc. | Cookie syncing | 30 days | https://emxdigital.com/privacy/ |
| Eyeota Pte Ltd | Cookie syncing | 1 year | https://www.eyeota.com/privacy-center |
| Google Advertising Products | Cookie syncing | 13 months | https://business.safety.google/privacy/ |
| GumGum, Inc. | Cookie syncing | 1 year | https://www.gumgum.com/terms-and-policies/privacy-policy |
| ID5 Technology Ltd | Cookie syncing | 90 days | https://id5.io/privacy |
| Improve Digital | Cookie syncing | 90 days | https://www.improvedigital.com/platform-privacy-policy |
| Index Exchange, Inc. | Cookie syncing | 395 days | https://www.indexexchange.com/privacy |
| Infolinks Media, LLC | Cookie syncing | 1 year | https://www.infolinks.com/privacy-policy |
| InMobi Pte Ltd | Cookie syncing | Session | https://www.inmobi.com/privacy-policy-for-eea |
| ividence | Cookie syncing | 90 days | https://ividence.com/politique-de-confidentialite/ |
| Kargo Global Inc. | Cookie syncing | 1 year | https://kargo.com/privacy |
| Kochava Inc. | Cookie syncing | Session | https://www.kochava.com/support-privacy/ |
| LiveRamp | Cookie syncing | 1 year | https://liveramp.fr/iab-transparency-consent-framework/ |
| LoopMe Limited | Cookie syncing | 90 days | https://legal.loopme.com/privacy-center#contract-hyartvn1o |
| Lotame Solutions, inc | Cookie syncing | 9 months | https://www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/ |
| Magnite, Inc. | Cookie syncing | 1 year | https://www.magnite.com/legal/advertising-technology-privacy-policy/ |
| Media.net Advertising FZ-LLC | Cookie syncing | 6 years | https://www.media.net/privacy-policy/ |
| MEDIA FORCE COMMUNICATIONS (2007) LTD | Cookie syncing | 2 years | https://comparisons.org/privacy.php |
| Microsoft Advertising | Cookie syncing | 13 months | https://privacy.microsoft.com/privacystatement |
| Nativo, Inc. | Cookie syncing | 1 year | https://www.nativo.com/interest-based-ads |
| Neodata Group srl | Cookie syncing | 1 year | https://www.neodatagroup.com/en/services-privacy-policy-en/ |
| Neustar, Inc., a TransUnion company | Cookie syncing | 1 year | https://www.home.neustar/privacy |
| Nielsen Media Research Ltd. | Cookie syncing | 120 days | https://www.nielsen.com/us/en/legal/privacy-statement/nielsen-marketing-cloud-privacy-notice/ |
| OpenX | Cookie syncing | 1 year | https://www.openx.com/legal/privacy-policy/ |
| Opera Software Ireland Limited | Cookie syncing | Session | https://www.opera.com/privacy |
| Oracle Advertising | Cookie syncing | 180 days | https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html |
| Outbrain UK Ltd | Cookie syncing | 90 days | https://www.outbrain.com/privacy |
| plista GmbH | Cookie syncing | 1 year | https://www.plista.com/privacy-policy/ |
| PubMatic, Inc | Cookie syncing | 90 days | https://pubmatic.com/legal/privacy/ |
| PulsePoint, Inc. | Cookie syncing | 1 year | https://pulsepoint.com/legal/platform-privacy-policy |
| Quantcast | Cookie syncing | 13 months | https://www.quantcast.com/privacy |
| QuantumCast digital GmbH | Cookie syncing | Session | https://www.quantumcast-digital.com/privacy-policy |
| Recontent, LLC | Cookie syncing | Session | https://help.revcontent.com/en/knowledge/revcontent-privacy-policy |
| RTB House S.A. | Cookie syncing | 1 year | https://www.rtbhouse.com/privacy-center/services-privacy-policy/ |
| Salesforce.com, Inc. | Cookie syncing | 180 days | https://www.salesforce.com/company/privacy/ |
| Seedtag Advertising S.L | Cookie syncing | 1 year | https://www.seedtag.com/en/privacy-policy/ |
| Sharethrough, Inc | Cookie syncing | 30 days | https://www.sharethrough.com/privacy-center/consumer-privacy-notice |
| Smaato, Inc. | Cookie syncing | 21 days | https://www.smaato.com/privacy/ |
| Smart Adserver | Cookie syncing | 13 months | https://smartadserver.com/end-user-privacy-policy/ |
| Start.io Inc | Cookie syncing | Session | https://www.start.io/policy/privacy-policy-site/ |
| Ströer SSP GmbH (SSP) | Cookie syncing | 1 year | https://www.stroeer.de/ssp-datenschutz |
| Teads France SAS | Cookie syncing | 1 year | https://www.teads.com/privacy-policy/ |
| The Trade Desk | Cookie syncing | 1 year | https://www.thetradedesk.com/general/privacy-policy |
| TripleLift, Inc. | Cookie syncing | 90 days | https://triplelift.com/privacy/ |
| Unruly Group LLC | Cookie syncing | 1 year | https://unruly.co/legal/privacy/ |
| Verve Group Europe GmbH | Cookie syncing | Session | https://pubnative.net/privacy-notice/ |
| Weborama | Cookie syncing | 393 days | https://weborama.com/respect-de-la-vie-privee-2-2/ |
| Xandr, Inc. | Cookie syncing | 90 days | https://www.xandr.com/privacy/platform-privacy-policy/ |
| Yahoo EMEA Limited | Cookie syncing | 397 days | https://legal.yahoo.com/ie/en/yahoo/privacy/index.html |
| Yieldmo, Inc. | Cookie syncing | 1 year | https://www.yieldmo.com/privacy/ |
Site Visitors
| Name | Domain | Purpose | Expiration |
| BizoID | .ads.linkedin.com | These cookies are associated with Linkedin. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | 30 days |
| UserMatchHistory | .linkedin.com | 30 days | |
| ads.linkedin.com | Session | ||
| lang | .linkedin.com | Session | |
| lidc | .linkedin.com | 1 day | |
| bcookie | .linkedin.com | 2 years | |
| __cfduid | .zemanta.com | This domain is owned by AddToAny. The main business activity is: Social Sharing Services and Tracking | 1 year |
| _fbp | .zemanta.com | This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising. | 90 days |
| _ga | .zemanta.com | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. | 2 years |
| _gid | .zemanta.com | This cookie is associated with Google Universal Analytics. No information is available from Google however, it appears to store and update a unique value for each page visited. For further information, please refer to: https://policies.google.com/technologies/partner-sites. | 1 day |
| _gcl_au | .zemanta.com | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. For further information, please refer to: https://policies.google.com/technologies/partner-sites. | 90 days |
| fr | .facebook.com | These cookies are owned by Facebook:It is not directly tied to individual Facebook the user. It is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviorally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combination, used for targeted advertising. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviorally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combination, used for targeted advertising | 90 days |
| test_cookie | .doubleclick.net | This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. | 15 min |
Business Partners
| Name | Domain | Purpose | Expiration |
| BizoID | .ads.linkedin.com | These cookies are associated with Linkedin It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, oragreed to their terms and conditions. For this reason it is classified as a primarily tracking/targetingdomain. | 30 days |
| UserMatchHistory | .linkedin.com | 30 days | |
| lidc | .linkedin.com | 1 day | |
| bcookie | .linkedin.com | 2 years | |
| lang | .linkedin.com | Session | |
| lang | .ads.linkedin.com | Session | |
| _fbp | .zemanta.com | This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising. | 90 days |
| _ga | .zemanta.com | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session andcampaign data for the sites analytics reports. | 2 years |
| _gat | .zemanta.com | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is variation of the _gatcookie which is used to limit the amount of data recorded by Google on high traffic volume websites. | 1 minute |
| _gat_UA-74379813-1 | .zemanta.com | 1 minute | |
| _gat_UA-74379813-2 | .zemanta.com | 1 minute | |
| _gcl_au | .zemanta.com | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 90 days |
| _gid | .zemanta.com | This cookie is associated with Google Universal Analytics. No information is available from Google however, it appears to store and update a unique value for each page visited. | 1 day |
| __cfduid | .zemanta.com | This domain is owned by AddToAny. The main business activity is: Social Sharing Services andTracking | 1 year |
| intercom-session-anyekw96 | .zemanta.com | This is the Intercom cookie that enables the chat feature in the dashboard. | 7 days |
| mp_Offce_mixpanel | .zemanta.com | This cookie is set by Mixpanel for analyzing traffic and how the dashboard is being used. | 1 year |
| csrftoken | one.zemanta.com | This cookie is associated with the Django web development platform for Python. It is designed to help protect a site against a particular type of software attack on web forms. | 1 year |
| deviceid | one.zemanta.com | This cookie is used for security. With it we can detect the last device that was used to sign in andwarn the user in case of unusual account activity. | 5 years |
| sessionid | one.zemanta.com | This is anonymous session identifier and is used for retaining the session of a logged in user. | 14 days |
| fr | .facebook.com | These cookies are owned by Facebook: It is not directly tied to individual Facebook the user. It is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combination, used for targeted advertising. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviorally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combination, used for targeted advertising | 90 days |