Getting Some News...
Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners
New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising.
Source: Global News Wire
Read MoreWhat Google’s new delay to the end of cookies means for marketers
Reports on the death of the cookie have been greatly exaggerated. Google has again delayed its plan to get rid of third-party cookies, those bits of code that track visitors online, helping to finely target advertising.
Outbrain Hits $1B In 2021 Revenue – Where Will Its New CMO Take It?
Paul Knegten, Outbrain CMO, wanted to be a drummer in a successful band. He fulfilled his dream, which brought him on a path to marketing.
Ukraine invasion exposes balancing act of brand responsibility in advertising
Craig Hughes, vp of corporate development and strategic partnerships at Outbrain, an ad tech company that works with publishers such as CNN, said advertisers are starting to think about media responsibility in the same way they do corporate responsibility. “We need to think about a few things such as how to handle decisioning around where […]
Perspectives – Andrew Burke at Outbrain – Trust in premium publishers
AdNews is following the WFH Diaries with a series of Perspectives, asking two questions: What did you learn in 2021 and what are you looking forward to in 2022? We’ve also encouraged the industry to glam, dress for the best, and face next year with optimism. Andrew Burke, APAC Managing Director, Outbrain