Getting Some News...
The Guardian signs three year partnership with content discovery platform Outbrain
Guardian News and Media have signed a three year partnership with content discovery platform Outbrain, to provide paid content recommendations across its network, Mumbrella can reveal. The partnership will be rolled out across The Guardian Australia and will see Outbrain be the sole provider of paid content recommendations….
Outbrain Wants To Build A Web Canvas For Brand Stories
The content recommendation engine Outbrain has become known for providing related links to more articles at the foot of news stories. Now it wants to think bigger – and, it seems, more visually – about how it helps advertisers communicate….
The Drum Dmexco Highlights: Yaron Galai, CEO & Founder
At Europe’s biggest digital marketing conference Dmexco, The Drum is catching up with thought leaders from across the industry to discover the biggest issues facing brands, agencies and publishers today.In the first of series of video interviews live from the floor of Dmexco, Yaron Galai, chief executive and founder of content recommendation platform Outbrain discusses […]
Outbrain brings in Pinterest’s head of partnerships Eric Hadley
Outbrain has hired Pinterest’s Eric Hadley in the newly created role of global head of marketing solutions to promote the company’s value to brands and agencies while overseeing the content discovery platform’s agency partnerships around the world….
Is Native Advertising About to Go the Way of Pop-Up Ads?
Native advertising feels like a fresh opportunity, but at the rate things are going, it runs the risk of reviving all of the familiar challenges that have made the display ad business such a challenging proposition. Matt Crenshaw, Outbrain VP Product Marketing addresses why brands need to reassess their native ad strategy and make content […]