Outbrain and Teads agree to combine in a transformative deal for advertising
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What is Keystone by Outbrain and how can it boost digital revenues for publishers?
Keystone marks a new business direction for Outbrain, away from an ads-based publishing model.
Source: Press Gazette
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Why publishers and advertisers are focusing on user experience to drive ad revenue in 2023
Amid economic uncertainty and changes to the digital landscape, both publishers and advertisers are looking for ways to demonstrate growth in the coming year.
Source: Digiday.com
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Removing silos has become essential for both publisher revenue and reader experience
As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.
Source: Digiday.com
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Outbrain Appoints Alexander Erlmeier as Chief Revenue Officer
Alexander Erlmeier will serve as its next Chief Revenue Officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and functions of the business organization.
Source: Globe Newswire
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Daily Mail Group Forms Content Recommendation Partnership With Outbrain.
The multi-year deal will feed organic and paid content across international platforms.