Getting Some News...
Outbrain partners up with Mediacorp
Outbrain has inked a two-year partnership with Mediacorp. This will see the media company deploy the full stack of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys….
Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
Outbrain is positioning itself as a full-service content marketing and content recommendations platform. “We can do everything,” said Eric Hadley, Outbrain’s CMO. “We distribute content to the right people in the right place. And if you don’t have content, we’ll tap partners like NewsCred to create the content.” Outbrain also determines which content works best […]
Outbrain Closes New $45 Million Funding Round
Content discovery engine Outbrain on Tuesday announced that it has closed a new $45 million funding round. The announcement was made via a blog post by Yaron Galai, Outbrain’s co-founder and chief executive officer…
CNN, Fandango Build Facebook Messenger Automated Chat ‘Bots’
CNN created its Facebook Messenger bots in partnership with Outbrain. Subscribers to CNN on Messenger will receive a daily digest of top stories within the Messenger app, and the bot also will recommend personalized content based on a user’s preferences….
Publishers rush to get their bots on Facebook Messenger
CNN was among the launch partners on the publishing side of the Messenger announcement. It launched a bot it built using Outbrain’s new chat software service for publishers. Outbrain hopes it can expand its business of serving sponsored content on desktop to serving it on messaging apps….