Outbrain and Teads agree to combine in a transformative deal for advertising
Getting Some News...
Outbrain’s Yaron Galai and Eric Hadley on Brands and Content Discovery
It’s Advertising Week in New York, when marketers get bombarded with pitches from media platforms and companies looking to win their business. Much of the chatter may focus on Facebook, which last week admitted to (and apologized for) overstating its video metrics, as well as Google’s moves to increase its appeal over traditional TV. But […]
Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Content discovery platform Outbrain on Wednesday announced a partnership with Bombora, a provider of B2B demographic and intent data that’s designed to offer more granular targeting functions to B2B brand marketers. The partnership will enable marketers to use demand and purchase intent analytics to improve the performance of their content- and account-based marketing efforts….
CNN, one of the first news orgs on a major bot platform, launches on Kik
Today CNN joined the Kik Bot Shop, one of the first news organizations to do so. Both the Facebook Messenger and Kik bots were created by content promotion company Outbrain and its Outbrain for Chat service, which started with CNN at Facebook’s F8 conference in April….
SPH, Outbrain extend multi-year partnership to drive audience engagement
Content discovery platform Outbrain announced that it has renewed a multi-year deal with publisher Singapore Press Holdings Limited (SPH) to provide users with personalised sponsored content. The companies will work together to deliver relevant content recommendations across SPH’s online news platforms which include AsiaOne, The Straits Times, Business Times, and U-Weekly….
EenaduIndia.com, Outbrain sign exclusive partnership on Content Recommendations
Premium content discovery platform Outbrain and EenaduIndia.com, a multi-lingual portal from the house of Eenadu have announced the details of an exclusive partnership that will see the media company deploy the full range of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys….