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  • Media Article
Content Marketing and The State of the Publisher Market

Content Marketing and The State of the Publisher Market

The publishing industry continues its rapid evolution with more content being created and consumed than ever before. In fact, I’d even go as far as to say that we’re living in a “Golden Age of Content” because consumers can learn, discover, and be entertained anywhere, at anytime…

  • News
Sky News, Time Inc. and Nikkei Asian Review tap into chatbot trend to gain ‘intimate’ access to readers

Sky News, Time Inc. and Nikkei Asian Review tap into chatbot trend to gain ‘intimate’ access to readers

Time Inc., Sky News and Nikkei Asian Review have become the latest publishers to launch a chatbot in order to gain “intimate” access to their readers as traditional media companies continually look to diversify their content, unlock new revenue streams and reach readers on the platforms they inhabit. The latest chatbot has been produced by […]

  • News
ABS-CBN partners with Outbrain for online content

ABS-CBN partners with Outbrain for online content

ABS-CBN News has signed a multi-year exclusive partnership with Outbrain, the world’s leading premium content discovery platform.“The partnership with Outbrain will allow ABS-CBN to fully leverage the Outbrain Engage platform and to maximize on insights and analytics that will help it to surface the best content, drive increased audience engagement and secure incremental revenue,” the […]

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Seeing the data for the trees: Overarching themes from Advertising Week

Seeing the data for the trees: Overarching themes from Advertising Week

At Outbrain, a growing number of our internal marketing initiatives are being driven by data-supported research. And as a recommendation network that is powered by its own sophisticated algorithms, it has always been important for us to communicate the value of that data on both the brand side and media company side. While more data […]

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Outbrain launches partner network as content marketing continues rapid growth and effectiveness

Outbrain launches partner network as content marketing continues rapid growth and effectiveness

New York-based content discovery platform Outbrain announced today the creation and launch of the Outbrain Partner Network (OPN). The OPN brings together a range of content solutions and services that marketers can leverage to develop, distribute, and measure premium branded content….