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Outbrain Enables Direct Sold, In-Feed Placements For Publishers
Outbrain will allow publishers to sell native in-feed placements via their direct sales channels. In beta testing with four publishers, publishers can offer the units on a CPC or CPM basis…
Clickbait headlines hurt clickthrough rate, report for content marketers suggests
Research by content discovery platform Outbrain and marketing software firm HubSpot suggests from a study of 3.3 million paid link English language headlines that words that promise quick-fix solutions, are pushy and stress urgency also turn readers off….
How India Consumes Content Online, According To Outbrain
Outbrain, the content recommendation module you have probably seen at the end of many web pages (including this one), makes 190 billion content…
Ant-Man and Magic Mike XXL top the most buzzed about summer movies… as Pan comes up short
A study released by Outbrain, the world’s largest content recommendation platform, monitored reader responses to nearly 7,000 stories about summer movies posted across the web during the first quarter of 2015 and used it to try and gauge which movies are generating the most engagement and interest ahttp://www.dailymail.co.uk/tvshowbiz/article-3064680/Ant-Man-Magic-Mike-XXL-buzzed-summer-movies-Pan-comes-short.htmlmong readers…
ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN’s in-house sales platform, it will allow third-party content to be seeded natively into ESPN’s editorial […]