Getting Some News...
Is Native Advertising About to Go the Way of Pop-Up Ads?
Native advertising feels like a fresh opportunity, but at the rate things are going, it runs the risk of reviving all of the familiar challenges that have made the display ad business such a challenging proposition. Matt Crenshaw, Outbrain VP Product Marketing addresses why brands need to reassess their native ad strategy and make content […]
OMD Australia Signs Deal With Outbrain
Media and comms agency OMD has announced a partnership with Outbrain, in a move to further strengthen its content marketing expertise….
India.com Strikes Multi-Year Partnership With Outbrain
India.com, India’s third largest online publisher and Outbrain, the world’s largest content discovery platform, today announced the details of a multi-year strategic partnership. The deal will empower the media company and its properties to fully leverage the Outbrain guided personalisation platform…
Outbrain and Dentsu partner for content marketing push
Dentsu Aegis Network Australia has strengthened its relationship with content marketing and amplification business Outbrain…
Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India
Content discovery firm Outbrain has announced a number of publishers in India signing up to use its network, including Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, StoryPick and fossBytes…