Outbrain’s Press Center

Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not disclosed

Content discovery platform Outbrain on Wednesday launched a patent-pending tool it calls Automatic Yield, which aims to offer publishers proprietary insights into all aspects of their revenue picture. It marries real-time revenue value with the owned content a publisher circulates throughout its site

Time Inc., Sky News and Nikkei Asian Review have become the latest publishers to launch a chatbot in order to gain “intimate” access to their readers as traditional media companies continually look to diversify their content, unlock new revenue streams and reach readers on the platforms they inhabit. The latest chatbot has been produced by […]

ABS-CBN News has signed a multi-year exclusive partnership with Outbrain, the world’s leading premium content discovery platform.“The partnership with Outbrain will allow ABS-CBN to fully leverage the Outbrain Engage platform and to maximize on insights and analytics that will help it to surface the best content, drive increased audience engagement and secure incremental revenue,” the […]

At Outbrain, a growing number of our internal marketing initiatives are being driven by data-supported research. And as a recommendation network that is powered by its own sophisticated algorithms, it has always been important for us to communicate the value of that data on both the brand side and media company side. While more data […]