How does Outbrain measure impressions?

We measure impressions in line with the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) standards.

An impression is counted when the Outbrain widget is served on the publisher site and the content is rendered on the user device.

As always, we will continue to review and update our impression counting technology as new industry standards are defined and implemented.

If you have any questions, please contact your account manager.