Why is the UI of my widgets changing?

All widgets are powered by Smartlogic, our dynamic serving logic. It is an advanced technology based on artificial intelligence (AI) and machine learning. 

We are all different right? Well, Smartlogic dynamically adjusts the Outbrain’s recommendation experience to each user. Rather than serving the exact same standard user interface (UI) for all, we are now personalizing the format, UI, and mix of ads vs editorial content. 

This results in a more engaging and tailored recommendation experience, with an incredible lift in engagement rates. Think of it like having a personal assistant that learns your preferences and adapts recommendations accordingly.