Can I boost specific editorial content?

Yes, you can boost engagement on selected content with Audience Campaigns.

Audience Campaigns empowers you to serve your own campaigns within Outbrain placements. These campaigns can include the content of your choice: editorial articles, branded content, content from other sites from the same Group to boost audience exchange between your sites, etc.

There are 2 types of Audience Campaigns:

• Goal Campaigns: the selected content will run on the organic recommendations in an Outbrain placement. You can set up an impression or click goal. To learn more about Goal Campaigns, please check this article.

• Always-on Campaigns (aka Marketplace Campaigns): the selected content will appear in a dedicated space within an Outbrain placement. The campaigns will always be displayed within a dedicated card for a predefined duration. You can set up and run multiple campaigns at the same time. To learn more on Always-on Campaigns, please check this article.

To find out how to set up an Audience Campaigns via the Dashboard, please read this article.