What is an Always-on Campaign (aka Marketplace Campaign)?

Always-on Campaign is a type of Audience Campaign. It can be selected in Step 2 of the Audience Campaigns creation process:

Important: this type of campaigns runs on a dedicated card. It requires a pre-set up by Outbrain technical team. You will not be able to select this type of campaign until this pre-set up has been done, please contact your Outbrain representative for this.

Always-on Campaign allows you to force the display of selected content within a fixed position of your Outbrain placement. The content will always be displayed for a pre-defined duration.

If you are running multiple campaigns, please note the prioritization will be done according to a round robin logic. Meaning each campaign will get an equal amount of impressions.

Your Always-on Campaign is live but is underperforming? Please check this article.