What are OEM’s?

OEM: Original Equipment Manufacturers

Within the growing mobile space, mobile manufacturers and carriers offer an increasingly expanding range of user discovery experiences. These applications and services are integrated into the user experience and are often pre-installed onto mobile devices. Outbrain partners with leading tech providers who power these end-user discovery experiences across the world’s largest mobile carriers. Outbrain provides end-users with editorial and advertiser content that appear natively within a range of built-for-mobile OEM experiences. Examples of these types of inventory are provided below.

Preinstalled Discovery Applications

Applications that provide a content discovery experience installed on end-user devices. These services are accessed via their own application icon and offer users the opportunity to discover and consume personalized content on their devices.

Key Information:

  • Installed on user devices
  • Offer users a rich content discovery experience
  • Outbrain recommendations may appear natively within these experiences
  • End users who click on a recommendation powered by Outbrain are taken directly to the advertiser URL.

Examples:

-1 Screen

These pages are built into your mobile device operating system. Generally seen on Android devices, -1 pages provide a discovery module along with a range of shortcuts and highlights of various applications. They are designed to provide what users need when he/she needs it by just a swipe. These pages learn user routines such as app usage by time and location and so can personalize the modules based upon what users might be looking for. For example, upcoming appointments, today’s photo, tomorrow’s weather, Facebook, CNN and more are available (serviced apps are expanding).

Key Information:

  • -1 Page appear to the left-hand side of a mobile device home screen
  • Accessed by swiping right on a home screen
  • End users who click on a recommendation powered by Outbrain are taken directly to the advertiser URL

Examples:

  • Generally seen on Samsung devices in the US market – provides what users need when he/she needs it by just a swipe. It learns user routines such as app usage by time and location, so can predict what users might be looking for. For example, upcoming appointments, today’s photo, tomorrow’s weather, Facebook, CNN and more are available (serviced apps are expanding).

Lock screens

Lock screen applications are integrated into users’ mobile devices and appear as the end user’s lock screen. Users can choose to interact with these applications upon swiping up on their lock screen or unlock their device to continue their desired user journey. 

Key Information:

  • Lock screen applications provide content recommendations for users on the lock screen of their mobile devices
  • These applications can either be pre-installed by the mobile carrier or downloaded by users via the Google Play app store
  • Outbrain may power native recommendations within these experiences
  • End users who click on a recommendation powered by Outbrain are taken directly to the advertiser URL

Examples:

Buzzvil Slidejoy: https://www.getslidejoy.com/use

  • Slidejoy gives your brand an undistracted first look before a user gets overwhelmed by the rest of the mobile experience. Slidejoy reaches a consumer over 60 times a day with advanced geo-targeting and day-parting capabilities, providing marketers with unprecedented access to the perfect consumer at the perfect time. 

Browser Portal Pages

These services provide a personalized content portal experience that adds curated stories to the first page seen when tapping to open a new browser tab on mobile devices. Mobile device manufacturers and carriers often provide these services to their end-users to provide a discovery experience including modules such as News, Weather, Search, Horoscopes, etc. Outbrain placements may appear within these experiences via dedicated native advertising placements.

Key Information:

  • Browser portal pages appear when a new browser tab is opened on a mobile device
  • These pages offer a range of end-user functionality
  • Users clicking on an Outbrain recommendation within these pages are taken directly to the advertisers URL

Examples:

For more information on Platforms, check out this article!

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