How do I create Dynamic Titles?
Have you ever wished you could call out a potential customer’s location or mention a specific day in your headline?
With Dynamic Titles you can create ads that are more relevant and customized to your audience.
To use Dynamic Titles, simply type in a dynamic parameter by entering ${ (dollar sign + left curly bracket). These symbols will trigger the dynamic drop-down window, where you can select the desired macro.
List of dynamic macros currently supported on Outbrain:
- ${country}$
- ${region}$
- ${city}$
- ${dayofweek}$
For example, if you want to add a city and day to your headline, it should read: 9 Headline Tips to Use for Your ${City}$ Consumers this ${dayofweek}$
You are also able to add number of days to {dayofweek} macro by adding “+X” to the end of the macro name.
For example, if today is Monday, {dayofweek+3} would turn to Thursday
Please note that the use of Dynamic Titles carries its own set of requirements:
- While available globally, Dynamic Titles are only available in select languages: English, German, Spanish, French, Portuguese, and Japanese. All other languages will display dynamic titles in English.
- If you do not use the proper syntax for dynamic titles, the user’s location will not display in the headline. Always add $ before and after the curly braces {} to trigger a dynamic title.
- In order to use location dynamic titles (such as ${city}$), you must include some way on the landing page for the user to select their location or the landing page must also be dynamic and populate/mention the user’s location in some way.
If you are uploading existing creatives, you can manually add in Dynamic Titles by using the proper ${ }$ (dollar sign + curly brackets) syntax in each cell.
Please note: for the Carousel format, Dynamic Titles are currently only supported in the cards and not the Carousel title.