Attention that
drives impact.
Onyx by Outbrain™ is an open web branding platform designed to maximize consumer attention and drive greater brand impact.
The right
environment
Viewable, relevant placements at the highest
attention moments within articles
The right
experience
A suite of exciting, rich Video and High-Impact Display
experiences to spark exploration and interaction
The right
technology
An AI-powered prediction engine that ingests over
1 billion context and interest signals per minute
to predict when people are paying attention
The right
results
Real attention and outcomes, verified by leading industry partners
The right
insights
Unique insight into your audiences’ interest and
how they engage with your brand
Attentive by
design
Our award-winning Brand Studio is our in-house creative service,
using data-led strategies to build custom creative activations —
designed to resonate with your audience
Experiences Designed for Attention
Pre-Roll Video
Contextual
Pre-Roll
Video
Engage audiences in the most contextually-relevant environment possible: serve your video ads alongside premium, contextually-aligned editorial video — at the ideal moment in the article browsing experience.
Pre-Roll Video
Outstream Video
Generate greater ROI with your video assets, by reaching audiences at the moments of highest predicted relevance and attention as they read editorial content.
High
Impact
Display
Experiment with a variety of unique Display formats designed to showcase your brand and spark interaction, across standard and customizable formats.
Powering
Better Brand
Results
Higher Engagement Rate Than CPG Category Benchmark.
Partnering with the Outbrain team and trying new engagement tools as an exclusive use of content allowed us to maximize CTR and VR, at a very efficient cost, achieving outstanding results in terms of engagement.”
Higher Engagement vs. Comparable Formats
We achieved great results in terms of output and campaign approach. We were able to easily monitor daily performance, in terms of whitelist, ability, and more. We enjoyed a remarkable level of flexibility, and we loved the fact the custom format was impactful and non-intrusive. Working with Outbrain Brand Studio was a smooth and effortless process.”
Points Completion vs. Other Video Channels
We’re pleased to collaborate with Outbrain beyond engagement and performance objectives. Outbrain’s contextually powered video offering has allowed us to reach our viewability and completion targets in a brand-safe, premium environment.”
