Case Study

Velasca Reaches a Qualified Audience and Reduces CPA by 15% with Outbrain

-40%lower cost per qualified session vs. other channels

-15%lower CPA vs. other channels

Introduction

Velasca is an Italian fashion brand that offers luxury footwear at an affordable price. The footwear brand, which aspires to be synonymous with high-quality, hand-made and affordably "Made in Italy", has established a global presence thanks to a strong e-commerce strategy in addition to its physical stores.

The Challenge

Velasca partnered with Outbrain to reach a qualified audience through Outbrain‘s premium publisher suite.

The Solution

Through the power of the open web and Outbrain’s proprietary user interest data, Velasca generated a high volume of qualified visits to its website. Additionally, Outbrain’s sophisticated technology and continuous creative optimization enabled the fashion brand to reach this pool of quality users while also reducing both CPA and cost per qualified session compared to other marketing channels.

We have been working with Outbrain since 2017, and it has always been an absolutely positive experience that has allowed us to strengthen and complete our digital mix. Outbrain‘s advertising technology and its suite of premium publishers have strengthened the visibility of our products, reaching a large number of users more interested in buying high-quality footwear. Thanks to the results achieved, the transparency of information shared, and the ongoing dialogue with the team, we are confident that Outbrain will continue to be an important component of our digital strategy.”

Paola Parolo, Head of Digital Marketing & Analytics, Velasca