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Case Study

UBI Banca Generates Quality Leads Using Outbrain

1.26%Conversion Rate

-11.75%Reduction in CPL

Introduction

UBI Banca, a union of Italian banks, is a prestigious banking group with multi-regional coverage.

The Challenge

UBI Banca collaborated with Outbrain to generate qualified leads, including those interested in taking a mortgage (UBI mortgage) with a higher chance of conversion. Using Outbrain‘s targeting capabilities, UBI Banca reached a targeted audience within the Outbrain premium network, displayed information on the benefits of its services and allowed users to be able to leave their contact details.

The Solution

Outbrain generated more clicks and leads compared to social campaigns, thus showing that a targeted audience, while in discovery mode, can bring in impressive results.