Case Study

Royal Canin Engages Premium Pet-Loving Audiences with Outbrain’s High-Impact Display

-33%CPQSV vs. Social

0.53%CTR with High-Impact Display

55%VTR with High-Impact Display

Introduction

Royal Canin is a premium pet food brand, known for collaborating with leading scientists, veterinarians, and behavioral experts to provide unique nutritional needs for dogs and cats.

The Challenge

Together with agency MediaCom, Royal Canin partnered with Outbrain to strengthen brand impact and consideration outside of search and social channels. The campaign ran across Germany, Italy, and the UK on Outbrain’s publisher partners.

The Solution

To boost brand impact and consideration, Royal Canin ran a campaign in brand exclusive, in-article placements with the rich large-format creatives provided by Outbrain’s High-Impact Display. 

Doing so, Outbrain helped Royal Canin deliver greater consumer engagement and interaction, evidenced by an average CTR over 0.40% with High-Impact Display.

Royal Canin not only mirrored its existing social assets across trusted publishers on the open web, but drove stronger performance based on cost per quality site visit (CPQSV) — measured by a minimum 60-second dwell time on Royal Canin’s landing page.

Quotes Icon

The other partner we ran a native advertising campaign with delivered too high of a CPQSV. This caused us to rethink our partnership. As a result, we reached out to Outbrain to take over and based on the superior performance, the rest is history.”

Sina Breker, Digital Media Manager, Royal Canin

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