Case Study

Raisin optimizes lower-funnel conversions by 150% using Outbrain’s bid automation

45MImpressions

+150%lower-funnel CVR

43%Post-Click Engagement

Introduction

Raisin is among Europe’s most successful fintech services, empowering customers to seamlessly connect with 400+ partner banks across 30 countries via its BaaS (Banking as a Service) platform.

The Challenge

With a diverse range of savings and investment options, Raisin sought an advertising partner capable of driving engagement for its products. This made Outbrain an appealing choice, given its ability to drive effective outcomes through cutting-edge AI solutions, built on the platform’s deep understanding of consumers.

The Solution

To achieve the desired outcome of optimal engagement, Raisin leveraged Outbrain’s bid automation, streamlining its goal toward maximum pages per session. Among other notable best practices that contributed to the company’s objective included:

– Engaging audiences in moments of relevance: Outbrain’s predictive AI algorithms gave Raisin the ability to connect with the most relevant audiences based on their trust interests and reading habits.

– Engagement-focused creative: Combining bidding and audience strategy with Clip, a performance ad format utilizing short-form video asset to spark user action. This proved to be an engaging form of media for what is traditionally a complex topic, as it elevated both CTR and conversion rate.

Outbrain is an important channel for us to inform potential customers about our product range. Thanks to its bid automation solutions, we were able to significantly increase engagement of our savings and investment products.”

– Linda Dießner, International Paid Media Expert, Raisin