Case Study

Outbrain Delivers $3M Global Sales in A Month For E-commerce Brand SmartCover

$3MSales in one month

4.7xROAS

-25%CPA vs. target goal

Introduction

SmartCover is Europe’s best-selling reusable face mask and a leading architect of face cover solutions under parent company, Viceroy Group. The direct-to-consumer brand is renowned for providing one of the first face masks in the market with adjustable strings and 3-layered coverings to ensure comfort, safety, and style.

The Challenge

Looking for an e-commerce growth engine beyond search and social, SmartCover partnered with Outbrain to add native advertising as a channel into its media mix.

The Solution

The brand initially tested native ads in the UK and Germany using Outbrain’s Standard ad experience – a classic native format that provides the ability to scale and drive qualified traffic through powerful targeting solutions like Outbrain’s Lookalikes Audiences and Interest Targeting technology. By doing so, SmartCover reached users who were likely to be interested in its solution.

Taking campaign optimization to the next level, SmartCover also enabled Target CPA mode of Outbrain’s Conversion Bid Strategy. This auto-optimization tool kept campaigns profitable by maximizing conversion volume at the target CPA set by the brand.

Outbrain has been a worthy partner in helping us scale our brand. The team makes it easy by staying in close communication and working diligently to support new strategies for our growth. Native advertising has been a significant addition to our media mix, and we’re excited to see how Outbrain can take our campaigns to new levels.”

Mohamad Houri, Head of Growth at Viceroy Group