Onyx Contextual Pre-Roll Outperforms Allianz Direct’s Video Strategy Benchmarks

The Solution

By combining video storytelling, precise contextual targeting, and predictive technology, the Onyx branding platform seamlessly elevated Allianz Direct’s awareness strategy and reached engaged premium audiences on the open web.

The Onyx Pre-Roll Video experience was meticulously designed to captivate audience attention and enhance brand impact through the art of video storytelling and contextual relevance. The video campaign was distributed within carefully curated publisher environments, featuring high-quality in-article placements.

Campaign optimization primarily centered around selecting specific contextual segments that aligned with the brand’s objectives, notably focusing on automotive and personal finance-related content for optimal relevance and user engagement.