Case Study
3,900paid subscriptions in just 2 months
+30%ROAS with Clip vs. standard native ads
-80%CPC vs. Facebook’s Health & Wellness benchmark
One&Done Workout (O&D) is a high-intensity, interval training program led by fitness guru Meredith Shirk. Exclusive partners of award-winning agency Kendago, the O&D team was interested in channel expansion to drive user acquisition at scale. Kendago already had video dialed in for O&D's brand activity but sought to diversify it beyond Google, YouTube, Facebook, and TikTok.
With extensive knowledge and expertise in native advertising, Kendago tapped into Outbrain for its performance-centric solutions and video advertising capabilities on the open web.
O&D and Kendago collaborated closely with Outbrain to formulate a winning strategy based on 3 major pillars:
– Outbrain’s video ad format, Clip, whose engagement-focused elements (such as an end-frame CTA button) helped spark user action among O&D’s target audience.
– Conversion Bid Strategy, Outbrain’s automated optimization tool, enabled Kendago to achieve its CPA goals and generate positive ROAS.
– Kendago’s expertise in delivering the right user experience across video and landing pages created an optimized combination of short-form video ads and text and video trailer pre-landers for the funnel itself.