Case Study

Outbrain Showcases Nestle’s Biscuit Brand With Click-to-Watch

Introduction

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland.

The Challenge

With several major holidays during the holidays season in Israel, food is an essential part of the celebration. Nestle chose to highlight Petit Buerre, a classic traditional biscuit, to be the holiday‘s shining star. Nestle‘s challenge was to create a captivating video as well as select a platform that fostered high completion rates with longer form videos.

The Solution

Nestle created a 49-second video, filled with mouth-watering food shots, which was distributed by GO Moblin using Click-to-Watch, Outbrain‘s unique video product.

The decision to utilize Click-to-Watch enabled Nestle to:

Target based on authentic interests (e.g., baking, nostalgic flavors, etc.)
Find an engaged audience that actively chooses to watch the video vs. just being exposed to it (Click-to-Watch rather than Click-to-Skip)
Capture viewers‘ attention at the precise “moment of discovery“
Optimize the campaign based on CPC mode

In order to diversify our touch points with consumers, we utilized Outbrain’s new tool (Click-to-Watch) as a part of our campaign. The utilization of this tool accomplished significantly higher completion vs. the benchmarks.”

Yair Rastecher, Digital Marketing Manager, Nestle