Case Study

MediaNews Group Opens New Revenue Streams with Outbrain Smartfeed

20-50%Lifts in RPM

60%Increase in Organic CTR (mobile)

40%Increase in Paid CTR (mobile)

158% Greater Session Duration (among referral traffic sources)

Introduction

MediaNews Group is a leader in local, multi-platform news and information, distinguished by its award-winning, original content and high quality, diversified portfolio of local media assets. They offer local news and information web sites and mobile apps offering rich multimedia experiences across the nation.

The Challenge

MediaNews Group has a vast portfolio of local media assets including The Denver Post, The Mercury News, and The Orange County Register.

MediaNews Group wanted to build greater customer lifetime value through deepened engagement across their sites, increasing revenue while boosting internal recirculation traffic.

The Solution

Using Smartfeed, MediaNews Group was able to create an optimal mix of paid and organic content in an endless feed layout, creating a continuous stream of fresh content for readers to discover.

Readers were enthralled with their personalized content discovery feed and motivated to stay on the sites and apps longer, and with greater engagement.

With a modest amount of effort, the implementation of Outbrain Smartfeed allowed us to deliver a much more personalized experience to our readers. The ability to A/B test multiple variants has not only provided meaningful data to further enhance our engagement tactics but even more, drive direct revenue.”

Brian Vigil, Senior Director of Product, MediaNews Group