Case Study

L’Oréal Partners with Outbrain to Drive Quality Traffic to its International Corporate and Financial Annual Report

30%of all Site Visits Driven by Outbrain

2+ MinsSpent per Page Visited (> Campaign Goal)

Introduction

L'Oréal S.A. is is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, skincare, sun protection, make-up, perfume, and hair care.

The Challenge

L‘Oréal publishes its Annual Report every year and makes it a central focus of its communication with potential investors. This report, distributed on loreal-finance.com, was initially developed for shareholders of the L‘Oréal Group. Today it‘s one of the Group‘s main methods of digital communication.

With a goal of 3 million annual visitors to its site, L‘Oréal Finance turned to Outbrain to help achieve this long term goal of driving qualified traffic.

The Solution

Through Outbrain‘s international premium publisher network, L‘Oréal Finance broadcasted its campaign across 8 countries (France, United Kingdom, Belgium, Luxembourg, the Netherlands, Canada, and the United States), reaching an estimated 80%+ of the audience it intended to target. Furthermore, Outbrain‘s technology allowed L‘Oréal Finance to:

A/B test creative assets including title and image combinations
Optimise traffic sources and ads through dynamic tracking

Outbrain has been L‘Oreal‘s strategic partner since 2014. Thanks to its premium network and international presence, the campaign was able to guarantee sustained traffic to our corporate and financial content. Outbrain consistently delivers a niche, high-quality audience.”

Claire Senand, Director of Financial Information, L‘Oréal