Case Study

Three Drives Consumer Sign-ups for its Online Petition ‘Make the Air Fair’ Campaign

148KEngagements

25%CPA lower than target

Introduction

Mobile provider, Three, used Outbrain’s advertising platform for the open web to drive awareness and support for its ‘Make the Air Fair’ campaign.

The Challenge

The campaign urged Ofcom to impose a 30% cap on the amount of airwaves owned by any one network.

The Solution

The campaign objective was to educate consumers about this issue and its impact on a network‘s ability to offer a fast, reliable mobile service at an affordable price. Ultimately to convince consumers to show their support and sign a petition for Ofcom.

This project was an important one for not only our brand, but the whole Spectrum campaign – in short we needed to get it right in a finite amount of time. The educational nature of the campaign content meant an earned media strategy with Outbrain was a hugely effective channel. Results from the campaign were great, with this activity being our most successful and cost effective.”

Pippa Whybourne, Lead Marketing Communications Manager