Case Study

BeerBazaar Opens a New Direct Sales Channel With Outbrain

33%lower CPA than Instagram

84%lower CPA than Google Display Network

15%lower CPA than Facebook

Introduction

BeerBazaar is an Israeli craft beer company, which recently began offering a home delivery service throughout the country to expand the beer scene to the comfort of people’s homes.

The Challenge

In March 2020, the company and its media agency, Gecko Digital, partnered with Outbrain to boost online sales for the business.

The Solution

Gecko Digital built a direct conversions campaign on Outbrain’s platform to find beer enthusiasts and direct them to BeerBazaar’s product purchase page. In reaching new relevant audiences, different ads were delivered for desktop and mobile with a combination of Outbrain’s advanced features. This included automated bid strategy optimization, Lookalike Audience targeting, and re-marketing for a more focused and targeted message to drive purchases. Moreover, the ad creatives were adapted to the target audience and time period in which they were running.

BeerBazaar and optimism are synonyms. With Outbrain, we multiplied our sales thanks to the effectiveness of the platform in reaching relevant audiences at the right time.”

– Avi Moskovitz, CEO, BeerBazaar