Grunt Style Uses Outbrain to Drive 82% New Traffic

Introduction

With nearly 400 US Veterans and Patriots, Grunt Style's mission is to deliver the highest quality, most Patriotic apparel on the planet, straight to your front door.

The Challenge

After some success with Facebook Ads and Google Adwords, Grunt Style’s agency, MuteSix, saw an opportunity to diversify where they were driving new customers and conversions for the brand. The agency, which specializes in customer acquisition and performance marketing, looked to Outbrain next.

MuteSix’s content strategy for Grunt Style included American Grit, an online magazine and blog, targeting the brand’s audience. American Grit publishes two articles every day.

To start, MuteSix selected a single piece of content from American Grit to amplify with Outbrain.

Outbrain was then used to drive the discovery of Grunt Style’s selected content across its network of premium publisher sites to readers who were most likely to be interested in it, drawing on the discovery network’s sophisticated and proprietary algorithms.

MuteSix worked with Outbrain to set up campaigns testing out different images and headlines for the same piece of content and monitored and adjusted according to what performed best.