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Case Study

Gray TV Drives Organic Engagement and Increases Revenue with Smartfeed

Up to 69%increase in RPM

Up to 175%increase in organic CTR

Up to 93%increase in paid CTR

55%increase in RPM, utilizing homepage video

Introduction

Gray Television is a leading media company that owns and operates high-quality stations in 93 television markets. With a rich history of over a century and more than 70 years of broadcast television specific expertise, Gray delivers meaningful content to millions of viewers each day across platforms.

The Challenge

Gray TV wanted to grow engagement on their pages,
specifically improving organic traffic to all of their sister sites.

The Solution

Gray TV launched Smartfeed to capture and hold the attention of their visitors. By creating an endless stream of discoveries, their audience was able to explore content across all of Gray TV’s properties. Video was also successfully incorporated to increase engagement and interaction across sites.

Outbrain is a total revenue solution for us. Smartfeed improved RPM while fostering our commitment to quality content that captivates our audience. We continue to see impressive gains in organic content consumption across all of our sites.”

Blake Joslyn, Director of Programmatic and Yield Management, Gray Television