Case Study

Grab Singapore Uses Outbrain to Drive Acquisition and ROI

3xLower CPA vs. overall CPA benchmark

2.5xHigher conversion rate through retargeting

20%Higher CTR than average and maintained throughout campaign duration

17%Lower CPC than average

38%Reduced CPA by retargeting strategy

Introduction

Grab Singapore is a Singapore based transportation network company. Grab uses data and technology to improve everything from transportation to payments across Southeast Asia.

The Challenge

Grab Singapore worked with Outbrain to Grab uses data and technology to improve everything from transportation to payments across Southeast Asia.

The Challenge: Grab Singapore wanted to recruit drivers amongst a range of audiences, spanning from the retiree to the student. In doing so, it faced a few barriers, including Scale, Efficiency, Growth and finding qualified leads with a high conversion rate.

The Solution

Outbrain used Grab’s Driver blog to create awareness. Over 30 images, headlines and source combinations allowed Outbrain’s algorithm to optimise towards the best results, with creative refreshed monthly. This drove effective mid-funnel prospecting in the form of quality leads. The Outbrain universal pixel was placed on the Grab driver recruitment landing page, activating custom audience collection and tracking conversions. Leads who started but not completed the action were also tracked through Outbrain’s Multiple Conversion feature.