Case Study

GB News Achieves 38% Revenue lift from Outbrain’s Video and High-Impact Display Experiences

+57%Avg. AU score vs. display benchmark

+59%Avg. AU score vs. video benchmark

+38%Avg. RPM lift

70%Avg. video completion rate

Introduction

GB News is a UK news channel that trusts Outbrain to empower its media business through predictive technology that connects engaged open-web audiences and drives business impact.

The Challenge

In an era of exponential digital content growth, publishers like GB News are tasked to capture the attention of ever-elusive audiences. Following the successful implementation of Outbrain’s feed solution, GB News enabled the prediction platform’s new high-impact display and video experiences across mid-article placements for incremental revenue generation.

The Solution

The incorporation of attention-grabbing experiences from Onyx, Outbrain’s branding solution for enterprise advertisers, helped GB News drive unparalleled attention and revenue. This was the result of attracting highly-engaged audiences – bringing higher CPM budgets and quality demand – and thereby rewarding quality editorial content with premium enterprise dollars.

With Onyx, publishers are better positioned to tap into the full potential of open-web advertising budgets from one partner across marketing funnel objectives.

“The integration of Outbrain’s multiformat demand suite has helped us maintain the most positive experiences for our audiences while unlocking incremental monetisation opportunities. Outbrain continues to innovate in driving the highest value of audience interaction, and our partnership is further evidence of users prioritising their attention in high-quality environments.”

– Geoff Marsh, Chief Digital Officer, GB News Limited