Case Study

Dentolo Achieves Better CPL than Social and Search with Outbrain’s Conversion Bid Strategy

-33%lower CPL vs. social

-39%lower CPL vs. paid search

4Kleads per month

Introduction

Berlin-based start-up dentolo provides an innovative insurance solution that connects customers to a vast network of dental professionals. The company partners with dentists, IT specialists, and experts from the digital and healthcare industry to protect customers from excessive costs.

The Challenge

dentolo pursues a performance-driven marketing strategy aimed at winning new customers for its service by generating leads online. Seeking to diversify its media mix and reduce dependence on the walled gardens, dentolo worked with Outbrain and tested Conversion Bid Strategy, among other features.

The Solution

dentolo works closely with the native advertising agency Joinative. This collaboration enables the company’s different advertising channels to be compared and optimized accordingly. A decisive factor in partnering with Outbrain was its variety of performance tools such as Conversion Bid Strategy, which adjusts bids automatically depending on performance targets and thus optimizes CPL. In addition, dentolo leveraged OB Code for fast A/B testing, allowing them to set and trigger automated rules that exclude the lowest performing creatives while allocating more budget to top-performing ones.

We are diversifying our media mix to reduce our dependence on a few providers. Working with Outbrain has shown that native advertising is also an excellent source of leads when the tools are used properly and the channel is given time to reach its full potential. We are extremely pleased with the performance of Outbrain.”

Jonas Olausson, Founder at Joinative