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Case Study

Babbel Drives U.S. Sales with Outbrain

20%Lower CPA with Lookalike Audiences

#1 Paid Native Partner

Introduction

Babbel is the #1 selling language learning app in the world with more than one million active subscribers globally. The company is an innovator in the education space and focuses on giving consumers real-life conversation skills quickly and efficiently.

The Challenge

Babbel partners with Outbrain across several countries and languages. In the U.S., campaigns center on owned media campaigns educating the market on Babbel and their offerings, including how the app works, product statistics, and user reviews.

The Solution

Babbel partners with Outbrain across several countries and languages. In the U.S., campaigns center on owned media campaigns educating the market on Babbel and its offerings, including how the app works, product statistics, and user reviews.

Babbel stays top of mind with always-on campaigns with greater spend during key periods such as New Year’s and summer vacation season when consumers are most receptive to learning new languages.

Babbel utilizes a variety of Outbrain‘s advanced targeting tactics to support their full-funnel KPIs, building attention to their brand that further leads to conversion and lifetime value.

Retargeting allows for tailored communications to those who previously visited the site / interacted with content.

Interest Targeting pinpoints consumers based on the relevant topics they’re most interested in (travel, education, arts).

Lookalike Audiences model the content consumption profiles of existing subscribers to target new audiences that resemble them at scale.

We’ve experienced impressive growth and sales with Outbrain, using creative solutions and advanced targeting that have led to highly qualified sales leads. Outbrain is a full-funnel solution for us and has been instrumental in our successful distribution of owned media via native platforms.”

Virginia Mendez, Sr. Digital Marketing Manager, Babbel