Agility and Revshare: Planet Media Boosts Revenues with Outbrain

The Solution

To achieve these objectives, Outbrain and Planet Media Group initially favored a classic “guaranteed” revenue contract, which guarantees the payment of a pre-defined revenue based on publisher traffic. In exchange for this security, the publisher strictly adheres to the placements and integrations on the page, as determined during the partnership. Ultimately, the “revshare” alternative emerged as the chosen approach, providing a simpler and more flexible partnership. This allowed Planet Media to optimize Outbrain’s formats and integrations, and to regularly test for the best solutions according to audience segments, their location, or the group’s objectives. 

This partnership allows the two companies to move forward together, leveraging new product innovations. In fact, Planet is regularly among the first French publishers deploying Outbrain’s latest products: one of the new optimizations recently carried out was the integration of new formats via prebid.js, one of the first in France.