Case Study

Abendzeitung München Achieves Strong Revenue Growth and Supports Own Revenue Diversification Strategies with Outbrain

+74%revenue increase

+23%increase in average paid CTR

3.6xIncrease in Audience Campaigns Launched

Introduction

Abendzeitung München is a leading daily newspaper in Munich. Its digital news portal is visited by 6 million unique users each month, and popular among readers for quality journalism, high relevance, as well as informative and target group-oriented content.

The Challenge

Partnering with Outbrain to provide audiences with a tailored recommendation experience, the news portal regularly tests new integrations, formats, and optimizations to maintain high reader engagement and increase monetization.

The Solution

The implementation of Outbrain’s Smartfeed has quickly led to stronger revenue streams for Abendzeitung. Bringing the feed experience popularized by social platforms to the open web, Smartfeed offers readers recommendations tailored to their interests, presented in an engaging way to enhance the user experience.

In addition, Abendzeitung has also leveraged Outbrain’s Audience Campaigns tool. This allows the media company to prioritize certain recommendations and drive engagement with the content of its choosing, such as advertorials in the feed, to support its own commercial initiatives.

Outbrain is a strategic partner for us, keeping user interests and preferences in mind while driving our revenue growth. Through extensive integrations, we provide users with a variety of recommendations at exactly the right time. Outbrain‘s good advertiser mix also plays an important role for us.”

Sandra Saller, Managing Director at Abendzeitung Digital