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Case Study

Outbrain Delivers 50% Lower CPC for App Blinkist Compared to Social

>50%Lower CPC vs. Social

+11%Higher LTV vs. Social

Introduction

Blinkist is an app that condenses more than 2,000 non-fiction books into digestible recaps that take 15 minutes to read or listen to, empowering people to learn the essential ideas from the best books in a chosen field. Blinkist built a marketing strategy that leverages its own online magazine – drawing on content about learning, productivity, and knowledge to raise awareness for its offering and to drive subscriptions.

The Challenge

Partnering with Outbrain, Blinkist built a marketing strategy that leverages its own online magazine – drawing on content about learning, productivity, and knowledge to raise awareness for its offering and to drive subscriptions.