Cabify Increases App Downloads by 50% with Zemanta

Introduction

Cabify is a mobility technology platform that connects private users and companies with various forms of transportation. It has created a model of Mobility as a Service (MaaS) especially adapted to cities in Latin America, Spain, and Portugal with the objective of improving living conditions. Cabify seeks to reduce street congestion by providing an alternative to private cars, offering a safer and more efficient mobility alternative with its technology. Founded in 2011 in Madrid, Cabify rapidly expanded through Mexico, Panama, the Dominican Republic, Colombia, Ecuador, Peru, Brazil, Chile and Argentina. Cabify stands out by employing local talent, and generating high-value jobs in an industry transformed by technology and innovation.

The Solution

Cabify set a 2-step conversion goal for their campaign: App Download and First Trip Taken. By working with Zemanta, Cabify was able to run a programmatic campaign and still optimise towards delivering measurable business outcomes. The campaign was built on two sets of targeting criteria: Geo and Device Targeting. Geo targeting was set to regions and cities where Cabify wanted to grow their user base and establish their brand. Device targeting was split between Zemanta’s placement targeting (mobile in-app vs mobile website).