Case Study

Verisure Achieves a 5X ROI by Implementing Interest Targeting on its Native Ad Campaigns

ROI 5With optimisation using Interest Targeting

Introduction

Verisure is a leading provider of professionally monitored security solutions. With 30 years of experience, the company has nearly 3 million customers in 14 countries across Europe and Latin America.

The Challenge

In order to keep growing at a fast pace, the partnership with Outbrain was created with the main objective to improve the company’s penetration in the market and to seek out new qualified users.

The Solution

Focusing on optimising the campaign for their main markets, São Paulo and Rio de Janeiro, and boost the growth on the new ones (Belo Horizonte, Brasília, Curitiba, and Florianópolis), the Outbrain team implemented a combination of device segmentation with Interest Targeting using the categories Entertainment, Business & Finance, and Home & Lifestyle. After evaluating the performance in each of them, the bid per section was used to maximise the results in the combinations that reached the highest conversions.

We already have Outbrain as one of our top media partners, not only for traffic acquisition but also to generate qualified leads. Outbrain solutions make our media efforts more efficient and assertive.”

Rodolfo Araujo, Media Coordinator, Verisure Brazil