Case Study

Eargo has 100%+ Greater Lead to Sales Conversion with Outbrain Compared to Social

100%+Better Sales Conversion vs Social Media

40%+Better Sales Conversion vs Other Native Advertising

2xBetter CVR with Zip Code Targeting

Introduction

Eargo manufactures and sells invisible, comfortable, rechargeable hearing aids direct-to-consumers online.

The Challenge

Eargo’s goal was to obtain new, qualified leads who are serious about improving their hearing and ready to purchase Eargo’s hearing aids.

The Solution

Eargo targets this specific population using a variety of Outbrain advanced targeting tactics including Custom Audiences, Interest Targeting, Geographic and Demographic Targeting, and Lookalikes. By optimizing and layering these techniques, Eargo is able to target the relevant audience most likely to purchase new hearing aids.

Outbrain leads convert to sales 40% better than comparable web traffic, and more than 100% better than Social Media traffic. By targeting our top converting zip codes, we were able to more than double our conversion rate from a lead to a sale. Additionally, we found Outbrain targeted our desired zip codes with a much greater accuracy than similar web vendors – leads generated from zip-code targeted campaigns reported having a zip code that was within our targeting set at over 3x the rate of the next best native ads vendor.“

James Noyes, Growth Marketing Manager, Eargo