Top 20 Branding Statistics for 2021

In the business world, branding plays a key role. No matter which industry you’re operating in, having a strong brand awareness is crucial. By branding your business, not only will you establish yourself as the industry professional, but you’ll also secure greater exposure for your business.

With that said, here are the top 20 branding statistics for 2021 that you should know to create and grow your brand bigger and better: 

1. It takes between 5-7 interactions with a brand for people to start remembering it. So, when creating content for your brand, make sure you stay consistent across all platforms. (Pam Moore)
2. On average, it takes about 7 seconds to make the first impression. That’s why you need to ensure that everything about your brand’s presence is top-notch in order to secure a positive first impression. (Forbes)
3. A staggering 13% of consumers are willing to spend more if they feel that the brand they’re supporting is trying to make a positive change in the world. (Customer Thermometer)
4. When branding your business, you want to ensure that you make the best possible impression. That’s why you should always focus on providing stellar customer support, as 73% of consumers name this as one of their top priorities. (Curatti)
5. Word of mouth marketing is still one of the best forms of marketing. It becomes even clearer why if you consider the fact that up to 62% of consumers are likely to share various online deals with their friends and family. (WPForms)
6. When marketing your business, don’t just try to push products. Instead, try to build a community around your brand. As an example, 38% of moms are more likely to purchase from brands “liked” by other women, so keep that in mind. (Invespcro)
7. As much as 73% of consumers prefer personalized shopping experiences. This is something you can easily include in your promotion with personalized emails, targeted offers and similar incentives. (WPForms)
8. When asked why they are loyal to a brand, most people put cost, quality, consistency and experience front and center. These four qualities are obviously extremely important in the business world, and making them the core base of your brand can bring a lot of success your way. (Facebook for Business)
9. Connecting with customers on social media is crucial to building brand loyalty. In fact, 90% of customers purchase from brands that they follow on social media. So make your presence known! (Marketing Dive)
10. According to research, as much as 94% of customers relate most to brands that emphasize transparency. Needless to say, when trying to create a positive relationship with your customers, honesty is your best tool. (Label Insight)
11. Authenticity and honesty play a major role in the business world. Up to 86% of shoppers will research a brand on social media before deciding to do business with it. So, make sure that your presence on these platforms is as honest and authentic as possible. (Hubspot)
12. It would be best to try and avoid mixing your personal political views with your business. More than 60% of consumers stated that they don’t mind boycotting brands that don’t align with their political views. So, if politics isn’t crucial for your brand, best avoid mixing it altogether. (Customer Thermometer)
13. Putting your brand values front and center can be a great tool for generating more leads. As much as 89% of consumers relate to brands that share the same values as them. (Fundera)
14. 43% of consumers choose brands they’re loyal to over others in the same industry. So, having a strong brand presence doesn’t only boost reputation, but it does wonders for sales as well. (Fundera)
15. Unfortunately, less than 10% of B2B companies state that they’re consistent across all marketing channels. And since we’ve already mentioned that consistency is extremely important, you have the opportunity to create a strong brand just by being more consistent. (Demand Metric/Lucidpress)
16. Having a strong brand can even positively affect hiring and training expenses. According to research, these can be brought down by as much as 50% with just branding your business the right way. (Lyfe Marketing)
17. Interestingly enough, something as simple as the colors you use in your branding efforts can boost brand recognition by as much as 80%. So, make sure you stay consistent color-wise in your branding efforts. (Forbes)
18. It takes no longer than 10 seconds to form an opinion about a brand’s logo. That’s why you need to make sure that your logo is appealing, relevant to your brand and easy to understand at first glance. (Crowdspring)
19. Similar to authenticity, brands should also make sure that the content they produce is unique and original. Namely, 61% of consumers are far more likely to do business with a brand that has original, engaging and informative content. (Contently)
20. Content marketing plays a key role in establishing your brand on the market. Only 53% of businesses use content marketing as their branding strategy. However, consumers state that they find businesses that offer valuable and relevant information far more appealing. (Small Biz Trends)

These were just some of the most interesting branding statistics that can help you establish your brand on the market. Of course, all of them have the same goal – and that’s helping you boost your brand recognition and attracting more leads. We hope they help you too! However, if you find this task too complicated, and wish to get some help regarding it, it’s always a good idea to research reliable digital marketing companies that can do the heavy lifting instead of you.