Outbrain and StackAdapt Finalize Direct Integration – Providing Advertisers Seamless Access to Outbrain’s Premium, Open Internet Audiences

Outbrain is proud to announce a strategic integration with StackAdapt, the leading multi-channel programmatic advertising platform. This partnership provides StackAdapt users with seamless access to Outbrain’s premium media network, giving them the ability to engage with high-intent audiences across Outbrain’s expansive portfolio of over 8,000 Open Internet publishers. 

Unlocking Premium Ad Experiences

With this partnership, StackAdapt buyers will benefit from an efficient and direct route to Outbrain’s premium ad experiences at scale, including native, display, and premium pre-roll video.

Since the launch of Onyx by Outbrain in 2023, Outbrain has expanded its programmatic offerings, moving up the funnel to support brand awareness KPIs. Onyx by Outbrain is designed to deliver real outcomes through bold creative experiences and predictive intelligence that put brands at the forefront of consumer attention. Onyx experiences drive memorable impact, through rich pre-roll video and display creatives – all available programmatically. 

“This exciting partnership provides brands and agencies with a direct path to tap into Outbrain’s unique supply at scale,” said Erika Longoria, VP, Demand Partnerships & Strategic Accounts at Outbrain. “We’re proud to partner with StackAdapt to give advertisers a seamless way to employ cross-funnel strategies across multiple formats, delivering tangible brand outcomes across awareness, engagement, and performance objectives.”

Empowering Sustainable Journalism and the Open Internet

Since its inception, Outbrain has been dedicated to supporting independent journalistic outlets. Our collaboration with StackAdapt supports our commitment to preserving the Open Internet and promoting sustainable journalism by ensuring that brands continue to have quality advertising opportunities on the open web. Through our partnership, brands are empowered to reach audiences on a large scale. 

“We’re excited to work with Outbrain to provide our clients seamless, direct access to performant inventory across the Outbrain network,” said Gregory Joseph, VP of Inventory at StackAdapt. “A direct integration ensures brands have better access to premium and efficient programmatic inventory. We’re thrilled to join forces and make the Open Internet a viable place for advertisers to deliver outcomes outside of closed ecosystems.” 

Driving Better Outcomes with Direct Access

As the digital advertising landscape continues to evolve, the direct integration of Outbrain and StackAdapt represents another step forward in providing the most efficient path to premium and performant inventory, resulting in better outcomes for advertisers. Outbrain and StackAdapt clients can now leverage the combined strengths of both platforms to reach and engage their target audiences more effectively. We are excited to see the innovative campaigns that will emerge from this powerful partnership. We look forward to driving continued success for brands, and evolving our work together to give advertisers access to the most engaging and valuable consumer experiences.