Outbrain DSP: Simplified, Multi-Channel Advertising on the Open Web

Say ‘bye’ to Zemanta, and ‘hi’ to Outbrain DSP.

From August 6, 2024, Zemanta will officially rebrand as Outbrain DSP.

It’s all part of our mission to provide advertisers with an integrated media buying platform for engagement and performance, enabling you to streamline cross-funnel buying and scale campaigns across the open web.

The Evolution from Zemanta to Outbrain DSP

With the transition to Outbrain DSP, all Outbrain platforms are unified into one interface, simplifying the buying process and enhancing the overall user experience for advertisers.

Don’t worry, Outbrain DSP offers the same functionality as Zemanta, now under a new name to align with the Outbrain family. 

As an Outbrain DSP user, you can continue to manage your campaigns and activity in exactly the same way that you already know and are familiar with, just under a fresh new brand. To access the new DSP dashboard, head over to dsp.outbrain.com and log in!

All About Outbrain… and Outbrain DSP

Outbrain now brings all of its buying platforms into a single, seamless interface, offering a truly smooth and comprehensive advertising platform.

Advanced outcomes

Maximize your return on ad spend with our AI-powered bidding algorithms, which leverage proprietary prediction technology to bid only on inventory predicted to perform. This ensures your budget is used efficiently and effectively.

High-impact reach

Effectively reach the users that matter the most with advanced targeting options, including contextual, behavioral, event-based, and location-based targeting. These options allow for maximum impact and precision in your campaigns.

Unparalleled scale

Scale effortlessly with direct access to over 55 native, video, and display networks across all devices. Outbrain DSP provides the reach you need to connect with your audience wherever they are.

What This Means for You

With the launch of Outbrain DSP, you’ll experience:

• Effortless integration: A unified advertising experience that brings Outbrain and Outbrain DSP (previously Zemanta) into one seamless interface
• Simplified access: A new sign-on page (SSO) that allows access to both platforms using a single set of credentials
• Continued excellence: All existing product functionalities remain the same, ensuring a smooth and uninterrupted transition

We look forward to continuing to support your advertising needs with Outbrain DSP. If you have any questions, please don’t hesitate to reach out to our support team.